100DaysOfDevRel

Evangelism vs Advocacy

It is easy to get confused between the two and hence it is important to make a distinction. I personally remember the difference using a mnemonic - ETAL

“Evangelists Tell. Advocates Listen”

In DevRel, Developer Evangelist is a person who acts like the face of the company. They evangelize the product as their role implies and it is mostly outbound

On the other hand,a Developer Advocate is someone who listens. They listen to the community and communicate back to the teams. It is more inbound than outbound

Although the distinction gets blurry sometimes, and it might be different for each company, this is more or less the baseline expectation.