Defining Developer Relations 🔍

What exactly is Developer Relations ?

Developer Relations (DevRel) is all about maintaining a positive relationship between a company and its relevant developer community.

Why Developer Relations ?

As you might have already guessed, DevRel act as an interface between the developer community and the company’s engineering/product teams. From the company’s perspective, they are the zeroth customer for the developer platform. From the developer’s perspective, they offer guidance on behalf of the company and act as a representative. Striking the right balance ensures a great developer experience and also benefits the company.

How do we build one ?

Developer Relations evolves over stages[1]. By defining the goals [2] for a DevRel team right at the start, it becomes easier to build the team and measure it’s progress. The DevRelOMeter[3] is quite handy in differentiating evangelism and advocacy!


  1. http://softwareas.com/developer-relations-a-five-level-maturity-model/
  2. https://www.leggetter.co.uk/2016/02/03/defining-developer-relations.html
  3. https://leggetter.github.io/devrelometer/